How to Talk About Sustainability Without Getting Called Out
Self-Paced, Four-Part Programme.
Gain the confidence to shout your eco-efforts from the rooftops!
Learn how to connect with values-aligned clients and customers by talking about your imperfect progress towards genuine sustainability. Master the basics of PR and marketing so you can communicate effectively.
The course covers: - Using storytelling techniques to communicate your sustainable projects - Understanding what greenwashing is and isn’t so you can communicate with credibility - Strategies for marketing, PR and communications - Overcoming communication challenges in sustainability
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